Concept
This project explores the intersection of human health, environmental impact, and the ongoing COVID-19 pandemic through three-dimensional typography. The word chosen for this typographic sculpture is MASK, emphasizing both the protective function of masks against COVID-19 and their unintended environmental consequences.
Masks allow humans to breathe safely, but they also generate pollution that affects animals and the planet. This work reflects the dual tension between human safety and environmental responsibility, using typography to give visual weight and form to these ideas. The design communicates that while a COVID-19 vaccine reduces risk, it does not eliminate it, and protective measures like masks continue to impact daily life and the Earth.
Design & Process
A short word (MASK) was recreated as a three-dimensional typographic sculpture, emphasizing visual clarity and sculptural presence.
The base typefaces, Russell Square Std Regular and Helvetica, were chosen for their clean, legible forms, allowing the three-dimensional elements to become the focus.
Photography was used to capture the 3D form, with masks included as props to reinforce the conceptual connection.
The color palette
Idea / Message
Human perspective: Masks protect us from COVID-19, but even vaccinated individuals are not completely immune.
Environmental perspective: Disposable masks contribute significantly to pollution, generating up to 7,200 tons of medical waste daily (MIT News).
Global perspective: COVID-19 affects not only humans but also animals and the environment, highlighting the interconnection between public health and ecological responsibility.
Visual metaphor: The 3D typographic form represents both protection and burden, creating a call-to-action to rethink mask use, waste management, and environmental stewardship.
— Antonio Guterres, UN Secretary General